16. Get the First Ten Customers Manually

Do not automate a sales process you do not yet understand. Make a list of fifty plausible customers and contact them. Walk in. Call. Email. Ask for introductions. Give demos. Make offers.

Your first customers tell you things analytics cannot: why the offer is confusing, what they compare you against, what they fear, what words they use, what price feels expensive, and what they think your product actually does. Automate only after you understand those patterns.