17. Launch Before It Feels Finished

Eventually you have to expose the idea to reality.

For technology products, Product Hunt is one useful channel. Launching is free, and the audience is early adopters who like trying new things. Not every business belongs there. A landscaping company does not need a Product Hunt launch. An AI tool built in Lake Wales might.

Launch wherever your real customers are: Product Hunt, Hacker News, direct outreach, an industry event, Reddit, a local market, a downtown event, an email list, a customer demo.

Distribution is part of product development.